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The journalist’s personal brand – Ash’s Sports Talk

The journalist’s personal brand – Ash’s Sports Talk

John Morgan, typically heard inquiring the to start with queries at UFC Push Conferences, is a primary journalist individuality in the MMA neighborhood. He’s received quite a few accolades to brag about his reliability, like 2009 seeing him get MMA Journalist of the yr together with receiving consecutive nominations all through 2010-2019. John is a contributor to MMA Junkie, editor-in-main for mixedmartialarts.com, and the host of the MMA roadshow. This blog site will break down how John utilises his own model, and his content material streams amplify his tone of voice.  

MMA Junkie

MMA Junkie has developed into a global hub of MMA news, predominantly concentrating on updates across the UFC. Common information requires news, interviews, movies and stay weblogs across the MMA landscape. MMA Junkie at present acquires more than 2.5m social media followers and 253k+ YouTube subscribers its credibility shines as a result of social media through many journalists referring to MMA Junkie often when new information is coming from the activity.

In spite of it being a information platform, MMA Junkie has develop into a channel in which MMA enthusiasts can purchase tickets for MMA-linked events, like occasional combat evenings, casino nights, visitor appearances, etc. It is a excellent opportunity to open up a monetisation stream, although it is far more than that for the channel. It is a probability to build a improved comprehension of MMA Junkie enthusiasts and buyers via 3rd-get together data assortment. There are many likelihood to capitalise further traffic through this initiative, these types of as offering followers obtaining tickets to receive bargains from their subscribers of MMA Junkie newsletters or even giving prize attracts for all those subsequent MMA Junkie on particular social media platforms.

Staying a recognised contributor for this system, John has increased the brand to outperform its function. For this purpose, for future journalists, when creating an audience, it is vital to consider about how your brand can pivot identical to MMA Junkie to hold your audience monetizable.


John is the editor-in-chief of Mixedmartialarts.com, one more platform that oversees the most up-to-date news throughout MMA. Apart from general information, the website has a followers forum site that enables MMA supporters to interact with just about every other underneath the model. Information webpages offering community forums is an efficient option to construct enthusiast engagement by way of supporters speaking about different subject areas through your manufacturer. It can also fortify your online local community and relationships followers have with journalists contributing to the platform.

MMA Road Demonstrate

The MMA Street Clearly show is a podcast in which John shares his perspectives on the MMA landscape, rather than reporting from a non-bias level of view. Ariel Helwani, Josh Cohen, Din Thomas, The Schmo, Helen Yee and additional also have their personal podcasts to specific their views, proving an successful option to build fan engagement.

Therefore much, John contributing for MMA Junkie is what he’s most widely recognised for Mixedmartialarts.com is a venture in which he’s obtained a prospect of making a strong online community, and the MMA Street Show allows his admirers to make particular connections with John not as a journalist, but as a admirer.