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GMG’s Sun & Sand Sports kickstarts its Back to School campaign

GMG’s Sun & Sand Sports kickstarts its Back to School campaign

GMG’s Sunshine & Sand Sports has kickstarted its Back again to School campaign with the message that sport is not just about successful – it is about owning pleasurable.

The #MakeSportsFun thought encourages young children and youthful grown ups to transform the this means of victory and empowering them to define what victory usually means to just about every a person of them.

Immediate societal and technological improvements mean that children are developing up in an increasingly competitive planet. The strain to excel in every sphere is rigorous.

Mothers and fathers, often unconsciously, impose their aspirations and goals on their young children to realize. That, mixed with the societal stress to “fit in” by their friends, amplified by social media, shapes their habits in the direction of activity as an included tension.

What was when meant to be enjoyment has turned into however one more sequence of validation, exactly where achievement outweighs playing sports. Which is why a staggering 70% of young children quit sports activities by the age of 13.

Videogames on the other hand, are a complete other ballgame. With videogames, children are permitted to are unsuccessful without having the at any time-watchful eye of their dad and mom. They have far more pleasurable partaking with a match when there is fewer exterior force and judgement.

No authentic-globe effects for dropping or failing. They get to make blunders, fail, and check out again. Independently.

They are truly cost-free to have enjoyable on their possess phrases. Bringing the judgement-free of charge, light-weight-hearted enjoyment of video clip games into the globe of sporting activities is what this Back to University campaign intends on executing.


“In line with our initiatives to regularly drive the boundaries in providing remarkable consumer experiences, this year’s Again to College marketing campaign claims to be distinctive and redefine the conversation of what validation indicates in sports, bringing back again the fun and pleasure into sport. The aim is to really encourage children to take pleasure in sporting activities as a lot as they get pleasure from video clip video games. We have performed that by producing a world in which actual athletics and factors from online video video games come jointly for kids to take pleasure in. We want small children to really truly feel no cost and take pleasure in by themselves taking part in the athletics they like.” spelled out Mohamed Bodiat, Senior Vice President Models – Athletics at GMG.

The vast selection of outfits, clothing and add-ons highlighted in the Back again To College visuals consist of some of the foremost international models these kinds of as Nike, Adidas, Speedo, and Puma. Beyond clothes, Solar & Sand Sporting activities also delivers athletic tools for swimming, yoga and much far more.

You can verify out the campaign on the web page and social media channels: Instagram, TikTok and YouTube.